EXECUTIVE SUMMARY

REAL LIFE AND TIMES is a Christian California For-Profit Corporation. The monthly publication is directed at a wide interest market as well as specific interest groups covering all areas of immediate local, regional and national concerns as well as editorials that provide fresh, thought provoking reporting and commentary from a biblical perspective.

The newspaper targets a total combined circulation of 40,000 and will increase to 60,000 by the end of 2005. The newspaper is published monthly on hard copy and the Internet and covers a circulation span of over 2,300 square mile from Pomona east to Santa Clarita west; the San Gabriel Mountains north to the Pacific Ocean, servicing 48 cities in the Greater L.A. Region.

In addition, REAL LIFE AND TIMES sells advertising space via direct marketing and marketing advertising distribution channels. The direct marketing of REAL LIFE AND TIMES is implemented at distribution sites where samples of the publication are available to prospective readers. Other distribution sites include large populates where samples enhance interest in the paper.

Publishing is a high profit and high margin business when the publication meets a specific need. The key to our success is connectivity, resourcing and networking large communities of specialized focus groups to fulfill their need.

MISSION STATEMENT

‘REAL LIFE AND TIMES’ is a monthly independent publication focusing on real life issues and events that shape our world, along with tips and editorials that provide tools for a better way of living. The editorial staff and writers comprise professionals in their field with a longstanding track record as provocative thinkers and problem solvers. The newspaper focuses on a variety of interests, in the home, the market place, the business place, political arena and entertainment R & R that encourage morals and provide role models to other men and women of all ages. REAL LIFE AND TIMES, through its newsprint, magazine, book reviews, and editorial content, will provide a model for godly principles in everyday real life events and encourage interaction among Christian Believers and non believers alike. Our mission is to promote the concept of "community" that empowers the Gospel throughout the Greater LA Region.

REAL LIFE AND TIMES cover page jacket and center page are in four-color print. Our highest goal is to provide a product of excellence for the 28 - 32 page contemporary in look and appeal newsprint, composed of quality art and textual content. The newspaper is entertaining and newsworthy and is composed to appeal to a broad interest readership. No newsprint like it is available today. Other books, resources, promotional specials and coupons are available through the publication and will help promote and market the newspaper.

REAL LIFE AND TIMES HISTORICAL SUMMARY

REAL LIFE AND TIMES began as an Internet News Service on .HisPowerPortal.com and InJesus.com. The distribution eventually graduated to a hard copy format. The management staff and directors are comprised of web, advertising, writers and graphic design professionals who have received a variety of awards for excellence in their fields.

THE DIRECTORS AND MANAGEMENT STAFF:

DR DAVID ANDRADE has successfully raised capital for private companies and authored and executed strategic growth plans as the executive director of RTV International Ministries and as a ministry consultant. He presently is on the faculty of Promise Christian University in the field of Ministry Growth and Administration. His experience includes Radio Host on KFSG FM, the Foursquare International Radio Station, a staff writer with the LA Voice and author of various books and procedure manuals. He presently serves as the Executive Administrative Director and President of RTV International Ministries.

CATHY ARKLE is an eight-time Emmy Award Winner recipient in the field of Art Design and Graphics in the Sports Entertainment field.

DR. ESTHER MALLETT is an educator and president of Southern California Community Bible College, a California Accredited Graduate and Post Graduate School. She has owned and operated the colleges’ publication and print facility for over 20 years.

REVEREND MICHAEL O'DONNELL is a graduate of California Lutheran University with a degree in Business Administration and Economics. His previous experience includes political analyst and lobbyist, serving as a liaison to President Richard Nixon during his presidency. He has been a stockbroker and is well versed in the field of economics. Michael has served as president of the LA Board of Social Service Commissioners.

REVEREND KATHLEEN O'DONNELL has been a national educator, platform artist and insurance executive. She excels in the field of public relations and has a meticulous eye for excellence.

WOLFGANG KOVACEK holds a Masters Degree from Vienna University in Economics and Business Administration. His experience includes Internet and Web systems design. He was the publisher of the Austrian New Times Magazine. Wolfgang has eleven years of experience as a security specialist on the Vienna Stock Exchange and presently serves as president of Nextwork Group, a multi purpose Internet and Communications Service Company.

Together the REAL LIFE AND TIMES management team comprise over 150 years of publication, communications, management and newsprint experience.

LOCATION AND FACILITIES

REAL LIFE AND TIMES maintains current office facilities on the campus at the

LA Prayer Impact Center:
William Carey International University
Townsend Building, Suite M5 A-D
1550 E. Elizabeth St.
Pasadena, CA. 91104

The office phone is (626) 296-7609
The fax is (626) 628-3304

The email address is info@RealLifeAndTimesl.com

The office is fully equipped and functional. It is not anticipated that expanded facilities will be necessary for the first few years of the plan. All business, management and editorial functions are performed on-site. All printing, mailing, warehousing and fulfillment are outsourced.

STRATEGY AND IMPLEMENTATION SUMMARY

Our strategy is based on effectively serving a clearly defined niche market well. By having an identifiable market with available lists of subscribers, the management of REAL LIFE AND TIMES believes that we can exceed publishing industry standards for the conversion of potential advertisers through the following criteria.

• Committed writer specialists are passionate and retain a loyal clientele of readership.

• A thirst exists for a published periodical product that promotes Christian ideals in living and godly morals.

• Access to a centralized REAL LIFE AND TIMES website allow readers to alert the newspaper when news worthy events give rise in local areas.

• The initial issue will be published in late January of 2004. The task is to reach and inform target markets of individuals that congregate at prime distribution sites.

• The strategy is to combine sampling, direct mail, and group membership solicitation that build circulation through the Internet, subscriptions and newsstand distribution.

• Multi-channel distribution principles will be employed. Each has a differing margin structure, but the combination will maximize the potential reach of the newspaper.

MARKETING STRATEGY

THE READER:

Loyal Readership is acquired through subscription applications in the promotional sample copies located at designated sites and on the REAL LIFE AND TIMES website. Sampling are available where potential subscribers are numerous and the readers have the greatest interest in the content of the newspaper. A central archive website is maintained on www.RealLifeAndTimes.com where readers view archive publications. The newspaper also has an export email list of over 19.000 compiled by its predecessor, the prayer news service. All are utilized to acquire loyal readership and advertisers.

An online retail bookstore, entertainment coupons, and other resources, perks and enticements are available through the newspaper and other media. Distributors receive special perks to promote and distribute the newspaper. Key distributors continue to expand the readership of the publication.

THE ADVERTISER:

Prices are set on the following charts. Special subscription perks and the location of ads also ensure reader response to business ads. Special perks to advertisers are also part of the Component Marketing Strategy.

To see more information regarding the specific advertisements, please click on the appropriate page size or price below:

Disclaimer: Colored ads start with 1/8 of a page and larger. These ads are available on a "First Come-First Serve" basis, with a 36% surcharge to the black and white prices quoted in the chart above.

PUBLICATION PRICING:

• The REAL LIFE AND TIMES will sell for $1.25 per single issue.

• A one-year subscription is $19.95 and includes postage.
• A two year subscription is $34.95 and includes postage.

• Classified want ads in text only are available @ 12 words for $3.00 through the Internet

PROMOTIONAL SAMPLE COPIES ARE AVAILABLE @:

• Christian Book Store, Bible School, Seminary,University, and many Southland churches.

STRATEGIC ALLIANCES

REAL LIFE AND TIMES intends to form strategic collaborations from trade outsourcing companies to reduce overhead costs. Special advertising allowances are available in trade for compatible promotional advertisers, warehousing, marketing, distribution companies, administrative services, legal fees and product.

COLLABORATIONS ALREADY IN FORCE:

KTWL FM Radio
PROMISE CHRISTIAN UNIVERSITY
HISPOWERPORTAL.COM